How to Market Your Vacation Rental to Keep It Booked Year RoundOwning investment property in the Sunshine State can offer you several nice avenues in terms of incoming cash flow from your properties – one of which includes offering the home or units as vacation rentals.

Doing so can open up your pool of potential renters worldwide, while also allowing you to charge top dollar. In order to accomplish this, though, marketing your property online is a must. But with all of the other competing properties out there, how can you make yours stand out from the rest?

There are several strategies that you can use – starting with providing great, eye-catching photos that will make a viewer want to click and learn more. For instance, when most people are considering a vacation in Florida, they are typically thinking about sunshine and relaxing.

With that in mind, be sure to give them exactly what they’re looking for. As an example, if your rental offers a pool, make sure that one or more pictures of it are included – ideally taken on a clear, sunny day.

One of the other keys to advertising your vacation rental is to speak to those who are wanting to “live like a local” – even if it’s just for a short period of time. For example here, in addition to just simply focusing on the property itself, you should also include details on the things to do in and around town.

In this case, offer information on some of the best local restaurants, shops, parks, and other amenities. This can help the reader to imagine him or herself already “living” in the home and taking part in activities that they enjoy (and that they likely cannot participate in where they currently are).

If you simply don’t have the time to market and manage your rental properties, or if you would rather spend your time focusing on other things, working with an experienced property manager in the Central Florida area can be beneficial. Doing so can allow you to free up your time, while also reaping the benefits of your investments. For more details on partnering with a property management team, give us a call.